Tradition SS20

Tradition Spring/Summer 2020

Dreamy and romantic, the spring/summer 2020 enchants with fresh and happy designs. Delicate spring colours and a floral touch round out the traditional clothes of the season.The new spring/summer collection calls to mind idyllic images of blooming meadows, rushing streams, and refreshing hikes to rustic mountain cabins.

Alongside the Lena Hoschek Tradition classics, the Gretl and Wally dresses, two new traditional dresses are also available, offering a lovely alternative to the traditional dirndl. Sweet colours like "Wildbach" and "Klettersteig" give the Mariandl Dress the picture-perfect image of a pasture in summer. The Hannerl dress in delicate pastel yellow and pink with playful puff sleeves is a darling newcomer to the traditional collection.

The Hermine blouse exudes pure romance and a hint of boho with its lace details, and combines perfectly with our ribbon skirt, figure-hugging Helene bodice, or traditional dirndl.