AW22/23 - A SOUVENIR

Lena Hoschek's new collection "A Souvenir" is like a nostalgic journey to places in our hearts that we always love to visit. In a sensual and romantic way, it invites us to create new memories. The patterns and designs of the collection are full of symbolism and the power of the red rose. Strong and passionate at the same time, red tones in a wide variety of shades thus characterize the color world of "A Souvenir" and blend with romantic rose prints, diverse ribbons and artisan elements, as well as timeless plaid patterns and high-contrast leopard prints. With folkloric pleated skirts, gorgeous scarves with delicate fringe, figure-hugging dresses with lace elements as well as embroidery, and opulent ribbon embellishments as her favorite details, the fashion designer tells stories and creates something precious out of each piece.