Prêt-à-Porter for business ladies
With her new Business Collection, Lena Hoschek wants to make a statement: career and femininity should not be mutually exclusive, but rather become business as usual.
At a time when the idea of a stuffy uniform is increasingly going out of fashion, the designer creates business looks that are anything but conservative. With a cheeky wink, Lena Hoschek redefines the standard office dress code and creates a 9-to-5 chic that encourages women to celebrate their femininity in the professional world, rather than hiding it.
With figure-hugging designs and bold images, she breaks with conventional taboos and formal patterns, creating a line that is completely unconventional, yet timeless. Anyone who thinks that business looks are high-necked and strait-laced will soon be taught otherwise, because the designer's dress code does not intend to hide the female form, but rather to show it off. "Professional success and sex appeal do not have to be contradictory. The most important thing is for a woman to feel comfortable and confident in her clothes," says the designer.
Office attire à la Hoschek unites timeless elegance with pure femininity - exquisite materials meet skilled tailoring techniques and figure-flattering silhouettes with an exceptional level of comfort. With the focus always on the golden ratio, the collection stands out with unicolor pieces like circle skirts and pleated dresses that combine easily and accentuate the waist. High-waisted wide-leg trousers and tailored jackets also find their place. Aptly-named 18-hour dresses that transition seamlessly from day to night round out the classic collection.
"Stylish and confident, she sends conscious signals with her clothing and wants to be seen. She flaunts her femininity without sacrificing her competence. Her personality and style take center stage, because above all convention, she is always herself, presenting herself self-confidently and with pride - that is the woman who wears the Lena Hoschek Business Collection."
- Lena Hoschek -