For “Fresco”, Lena was inspired by true treasures of art history, the magnificent Italian wall paintings that experienced their heyday during the Renaissance. Lena has created a collection that reflects the unique aesthetics and complexity of frescoes as well as the beauty of the Italian landscape and the elegance of Mediterranean villas.

A tribute to the faded frescoes in Italy’s magnificent palazzi

Coming soon

SS 24 Tradition

Sunny days, airy fabrics, cosy picnics on the edge of golden yellow fields…

The Lena Hoschek Tradition collection combines delicate striped fabrics mixed with ribbons, summery paisleys and fine embroidery with grapevines and promises a touch of mediterranean flair for hot days. The designs celebrate the strong connection to nature and the love of unadulterated femininity. They feel enchantingly light even at high temperatures.

Coming soon

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Store Vienna

Seilergasse 16
AT-1010 Vienna
Tel.: +43 5 0309 200
Mon. to Fri.: 10 a.m. to 6 p.m.
Sat.: 10 a.m. to 6 p.m.

Store Graz

Johanneumring 3
AT-8010 Graz
Tel.: +43 5 0309 300
Mon. to Fri.: 10 a.m. to 6 p.m.
Sat.: 10 a.m. to 5 p.m.

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