With the 2026/27 autumn/winter collection, Lena Hoschek returns to what has always defined the house: European materials, disciplined tailoring and silhouettes formed through craft. Robust linen and soft wool meet velvet and fine checks, blending into a collection full of depth, warmth, and quiet strength.
The Styrian designer plays with contrasts: heritage meets clear lines, nostalgic elements meet modern precision. Tradition here is a vocabulary, not a boundary — the result is a collection that is both rooted and ready to move forward.
“What do we really need today?” – This question accompanies Lena Hoschek once again in the creative process. The answer remains clear: Timeless, valuable, feminine, empowering – fashion with soul and substance.