Tradition Autumn/Winter 26/27

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With the 2026/27 autumn/winter collection, Lena Hoschek returns to what has always defined the house: European materials, disciplined tailoring and silhouettes formed through craft. Robust linen and soft wool meet velvet and fine checks, blending into a collection full of depth, warmth, and quiet strength.

The Styrian designer plays with contrasts: heritage meets clear lines, nostalgic elements meet modern precision. Tradition here is a vocabulary, not a boundary — the result is a collection that is both rooted and ready to move forward.

“What do we really need today?” – This question accompanies Lena Hoschek once again in the creative process. The answer remains clear: Timeless, valuable, feminine, empowering – fashion with soul and substance.

PAST AND PRESENT

We build from what has always defined us. This collection steps into the space where past and present converge — confident in its roots, precise in its expression, and ready to evolve.

The Gretl Dress

The Gretl cotton midi dress reimagines dirndl-inspired elegance through exceptional craftsmanship and romantic detailing. Crafted from elaborately patterned cotton, it carries floral motifs and decorative trims in warm red, beige and natural tones. The harmonious palette lends the design richness and depth, giving this heritage-inspired midi dress a timeless character with contemporary sophistication.

A high stand collar and delicate button placket introduce a structured, classic element, while a contrasting inset panel and fine ribbon detailing add dimension and artisanal charm to the bodice. The tailored fit defines the waist with refined precision, creating a graceful balance between structure and softness. Short puff sleeves lend a playful, romantic touch, and the attached midi skirt is softly gathered for volume and fluid movement, with intricate ribbon inserts and decorative trims along the hem serving as a striking focal point.

The Gretl dress reflects Lena Hoschek’s commitment to craftsmanship, pairing patterned cotton with thoughtful construction and exceptional attention to detail. Combining romantic detailing, a flattering silhouette and a print rooted in heritage, the Gretl dress embodies timeless elegance with a modern, feminine spirit.

Tradition Autumn/Winter 26/27

Fall in love with the new Tradition collection