Tradition SS23

Lena Hoschek Tradition Spring/Summer 2023

A romantic summer

With delicate pastel colors, romantic floral patterns and exquisite natural fabrics, Lena Hoschek brings the charm of cottagecore to the world of traditional clothes as well.


As a tribute to the beauty of idyllic country life, the designer paints a picture of a picturesque summer in the countryside with this year's traditional collection - romantic picnics amid fragrant flower meadows that invite one to pick them, gentle birdsong that wakes you up early in the morning and picturesque sunsets that bathe the horizon in a warm color palette every day anew.


Lena Hoschek Tradition SS23


Dreamy and romantic, the fresh designs of the Spring/Summer 2023 collection are enchanting. Delicate lace embellishments and handmade embroidery add a touch of nostalgia to the styles, and the time-honored craftsmanship inherent in each garment holds a charm that transports the wearer to another world and time. From delicate millefleurs prints on dirndls, to folkloric ribbon elements on skirts, to intricate hand embroidery on traditional blouses - every detail tells its own story and gives the garments an incomparable grace.


In addition to the Lena Hoschek Tradition classics, the numerous floral embroideries are particularly eye-catching this season - the finest tendrils, which adorn airy linen dresses, playful blouses and woolly-warm cardigans alike, round off the picturesque image of the perfect summer in the country. This collection is also enchanted by lush floral prints that transform several fabrics into a veritable sea of flowers and literally fill the air with their beguiling floral scent.

The Catalogue

All products

  1. Classic Ribbon Skirt by Lena Hoschek from the Spring Summer Tradition Collection 2023
    Classic Ribbon Skirt
    Bächlein
    €590.00 incl. VAT and excl. Shipping costs
    Last available article!
  2. Opulence Ribbon Skirt by Lena Hoschek from the Spring Summer Tradition Collection 2023
    Opulence Ribbon Skirt
    Mirabell
    €1,050.00 incl. VAT and excl. Shipping costs