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Tradition SS23

A romantic summer
With delicate pastel colors, romantic floral patterns and exquisite natural fabrics, Lena Hoschek brings the charm of cottagecore to the world of traditional clothes as well.
As a tribute to the beauty of idyllic country life, the designer paints a picture of a picturesque summer in the countryside with this year's traditional collection - romantic picnics amid fragrant flower meadows that invite one to pick them, gentle birdsong that wakes you up early in the morning and picturesque sunsets that bathe the horizon in a warm color palette every day anew.
Dreamy and romantic, the fresh designs of the Spring/Summer 2023 collection are enchanting. Delicate lace embellishments and handmade embroidery add a touch of nostalgia to the styles, and the time-honored craftsmanship inherent in each garment holds a charm that transports the wearer to another world and time. From delicate millefleurs prints on dirndls, to folkloric ribbon elements on skirts, to intricate hand embroidery on traditional blouses - every detail tells its own story and gives the garments an incomparable grace.
In addition to the Lena Hoschek Tradition classics, the numerous floral embroideries are particularly eye-catching this season - the finest tendrils, which adorn airy linen dresses, playful blouses and woolly-warm cardigans alike, round off the picturesque image of the perfect summer in the country. This collection is also enchanted by lush floral prints that transform several fabrics into a veritable sea of flowers and literally fill the air with their beguiling floral scent.