Close
SHOP NOW

With the 2025/26 autumn/winter collection, Lena Hoschek once again weaves together tradition and zeitgeist, drawing inspiration from the rich imagery of folk embroidery. Opulent fabrics like velvet meet intricate patterns in cross-stitch style and blend into a collection full of warmth, depth, and sensuality.

The Styrian designer plays with contrasts: playful romance meets clear silhouettes, nostalgic elements meet modern elegance. This results in a collection that is both powerful and feminine, luxurious and grounded.

“What do we really need today?” – This question accompanies Lena Hoschek once again in the creative process. The answer remains clear: Timeless, valuable, feminine, empowering – fashion with soul and substance.

THE MUSE

Untamed and sensual, with wild hair and deep red lips, she’s showing off her legs this season. She combines her traditional dresses with rough leather boots and drinks a glass of whisky in the evening.

This look, consisting of the “Trixie” jacket and the “Riot” skirt, both in the “Velvet Rose” pattern, combines opulent velvet with floral embroidery in a cross-stitch design. The rich colors – deep black, ruby red, and royal blue – are reminiscent of traditional Eastern European textile art and bring folkloric romance into the present.

The sophisticated cut with open fronts, tied with delicate velvet ribbons, creates a seductive yet elegant look. Practical pockets and an exposed skirt ensure wearability and comfort, while the luxurious material and detailed design accentuate the feminine silhouette.

This collection tells stories – of strong women, traditional craftsmanship, and fashion that never goes out of style.

Don’t miss the chance to secure a piece