Silvia Schneider stands for entrepreneurial vision, media expertise, and a refined sense of aesthetics. As a TV producer and multimedia entrepreneur, she has shaped the Austrian media landscape for many years, always with style, conviction, and a strong commitment to quality.

Her connection to Lena Hoschek dates back to the very early beginnings of the brand. Since then, she has followed Lena’s work with great admiration and genuine closeness. For Silvia, Lena Hoschek is far more than a fashion label. She sees it as an outstanding expression of Austrian creativity whose fashion has lasting international relevance. She particularly values the consistent dedication to quality, history, and craftsmanship, as well as the uncompromising realization of every idea. She also deeply appreciates the creative signature of head designer Thomas Kirchgrabner, whom she describes as an exceptional talent.

“It is an honor for me to know Lena and her company and to be able to wear her fashion. To me, she is already a true icon in Austrian fashion history.”

What connects Silvia and Lena is a long standing bond, deep mutual appreciation, and a wardrobe largely composed of Lena Hoschek designs. It is this combination of closeness, admiration, and a lived passion for fashion that makes her relationship with the brand so special.

When Silvia thinks of Lena Hoschek, words such as quality, coolness, joie de vivre, sensuality, and perfection come to mind. These are values she not only recognizes in the collections, but also in the personality behind the brand. Powerful, sensual, and uncompromisingly independent.

It is a connection that endures, rooted in shared convictions, exceptional quality and sincere appreciation.

There are people who feel a particularly close connection to a brand. Natascha Tod is one of them. Now based in Vienna, the co founder of the PR agency Bonds & Beyond was part of the Lena Hoschek marketing team for two years. During that time, she immersed herself deeply in the brand’s world and gained insights that continue to shape her connection to it today.

“Fashion is truly special to me when it evokes emotion and tells stories and that is exactly what I always experienced at Lena Hoschek.”

Natascha describes those years as intense and formative, shaped by Lena’s uncompromising attention to detail and a dedication to quality that permeated every project from design to communication. Equally meaningful was the spirit of collaboration within the team. Creative, committed and open, united by genuine cooperation across all disciplines.

When Natascha thinks of Lena Hoschek, she associates the brand with values such as authenticity, craftsmanship, femininity and strength. To her, Lena represents an attitude that unites tradition with individuality and the courage to consistently follow one’s own path.

It is a connection that endures, rooted in shared convictions, exceptional quality and sincere appreciation.

Anastasiia Hryhoruk, better known as Anastasiia Nova, perfectly embodies the aesthetic of Lena Hoschek. Her passion for vintage silhouettes, her delicate sense for feminine lines, and her love for special details shape her unmistakable style. For more than five years, the Ukrainian artist has been part of our design journey – and even on her wedding day, our pieces were a central part of her look.

“Lena Hoschek – it’s not just an outfit, it’s a feeling. Her designs have a heart, and I carry a part of that spirit with me every time I wear them (so, basically every day!).”

Anastasiia’s connection to the brand is rooted in shared values: a love for classic silhouettes, true craftsmanship, and the courage to celebrate femininity with confidence. In Lena’s work, she sees the perfect balance of nostalgia, quality and expressive power – elements that also define her own aesthetic world.

For her, Lena Hoschek and her designs represent confidence, exceptional taste, humour, and the ability to stay true to one’s vision. Lena embodies the kind of woman who inspires through her attitude, creativity and charisma – and whose creations carry that feeling in every single fibre.

Aida Dapo, known to many as Idda van Munster, embodies timeless style with a touch of nostalgia. The Bosnian photographer, storyteller and content creator brings the elegance of past decades to life in her images. Her love for the 1920s to 1950s, for craftsmanship, and for the emotions captured in old photographs shapes every piece of her work: “Every frame I create is a small love letter to timeless style and the enduring charm of sincerity.”

Aida has been connected to the world of Lena Hoschek for many years. Back in 2014, she appeared in front of the camera for the Femme Totale collection – a collaboration that grew into a long-term relationship. She describes what she values about the brand with deep affection: the appreciation for craftsmanship, nostalgia and a timeless, confident femininity. “It’s not just clothing; it’s a continuation of stories, love for homeland, traditions and nostalgia.”

What links her to Lena is a shared passion for designs that weave together past and present. She calls them “garments with a soul” – pieces created to be worn, cherished and passed on.

“Every time I wear one of her pieces, I feel both empowered and beautifully nostalgic – as if stepping into a story that continues to inspire me.”

When Aida thinks of Lena Hoschek, values like authenticity, quality, craftsmanship and timeless elegance come to mind. It is this special blend of emotion, creativity and consistency that, for her, forms the heart of the brand – something she hopes to pass down to her daughter one day.

Alexa Feser – musician, artist, and producer – lives between Berlin and Vienna. Her work is defined by emotional depth, sonic clarity, and a distinctive artistic signature.

Alexa feels connected to brands that embody personality, craftsmanship, and a strong point of view. This is exactly what she finds in Lena Hoschek: a form of femininity that is strong, sensual, and self-determined — values that also resonate in her songs.

“I believe in art you can feel — in fabrics, sounds, and shapes that have soul. Lena Hoschek dresses exactly that feeling.”

What connects Alexa and Lena is their commitment to independence. They work in different disciplines, yet with the same energy: the drive to create unique worlds. Clothing with character, music with intention — two forms of expression that meet in their radical authenticity.

Alexa admires how consistently Lena lives her vision: far from the mainstream, clear in her direction, and uncompromising in execution. This attitude has become rare — and therefore all the more significant today.

When Alexa thinks of Lena Hoschek, she associates the brand with values such as individuality, expressive power, and the courage to make feminine presence visible. Here, fashion becomes a counterpoint to conformity — a statement against interchangeability, throwaway trends, and the invisibility into which femininity is often pushed.

Lena’s designs demand presence and give it form. They stand for the right to be radically feminine — sensual, proud, and authentic. In a time that tries to smooth everything out, that is her strongest message.

Patricia Kaiser is model, presenter and entrepreneur. At 41 she looks back on an impressive career and an equally impressive inner strength that she radiates outward.

For Patricia Lenas style is iconic. She has been working with us as a model for many years a collaboration defined by respect admiration and a shared vision:

“Modeling for her and wearing her creations is a privilege every single time. She embodies everything I love: femininity with backbone sensuality with style. For years she has proven that true strength sparkles most beautifully when it’s feminine.”

This attitude connects Patricia and Lena in a special way. Both believe that femininity is a source of strength elegant confident and uncompromisingly authentic.

“Lenas designs embrace femininity giving it a voice and giving us the perfect appearance.”

Patricia associates values such as authenticity confidence and empowerment with Lena Hoschek. For her the brand represents a modern interpretation of femininity powerful independent and inspiring. Equally central is their shared understanding of the importance of uplifting women giving them visibility and creating space for self determination and a strong sense of style.

“We are united by the pursuit of being strong confident and at the same time feminine without compromise. True love for years!”

From Vienna to Tel Aviv and Munich, Eveline Steinberger is an investment professional, climate-tech entrepreneur, and board member who blends courage, and elegance in everything she does. She represents women who balance leadership, creativity, and social responsibility.

“Fashion, for me, is an expression of attitude. And attitude means showing yourself with style and substance at the same time,” says Eveline Steinberger.

What connects her with Lena Hoschek?
“I admire Lena’s distinct creative signature, her courage to be independent, and her ability to redefine femininity as a strength. Our paths may differ, but we share the drive to make an impact with passion and entrepreneurial spirit.”

For Eveline, Lena Hoschek stands for authenticity, craftsmanship, self-confidence, and empowerment. She sees in Lena a woman who celebrates femininity as a powerful force. Through her own work, Eveline champions the same values: encouraging women to lead with purpose, embrace their individuality, and unite strength with elegance, true to the Lena Hoschek philosophy.

We celebrate 20 years of design, craftsmanship, and female power—alongside inspiring personalities who stand for success, passion, and togetherness. One of them is Dr. Sabine Schnabel, an entrepreneur, PR expert, and CEO from Vienna.

“I think it’s great how Lena has built her brand. She stands for fashion from Austria – and we female entrepreneurs must fundamentally stick together and support each other!”, says Dr. Sabine Schnabel.

What connects them with Lena Hoschek?
“The passion for building brands and the love of design!” For Sabine Schnabel, Lena Hoschek embodies values that go far beyond fashion. “Lena Hoschek is Austria’s Vivienne Westwood to me – bold, authentic, and unmistakable.”

As an entrepreneur, she knows how much passion and determination are behind a strong brand. Therefore, it is a special concern of hers to support other women on their way and to make female success stories visible – in the spirit of the Hoschek philosophy: Strong women, soft shapes – and boundless passion for what you love.