20 years of Lena Hoschek – a collection full of joie de vivre
With the new Spring/Summer 2025 collection “The New Romantic”, Lena Hoschek heralds the 20th anniversary year of her label and brings pure joie de vivre to the wardrobes of style-conscious women. The collection is a celebration of playful femininity, inspired by colorful candy stores, floral patterns and summery lightness.
The new collection focuses on rainbow colors, ranging from bold shades to bright neon colors. Pink, sunny yellow, coral red and vibrant shades of blue can be found in the summery color palette, which embodies optimism and self-confidence.
Lena Hoschek remains true to her philosophy and combines timeless elegance with a new, bold romanticism. The looks in this collection celebrate life – feminine, playful and self-confident. From flowing silhouettes to playful patterns and sophisticated details – every piece tells a story.
With “The New Romantic”, Lena Hoschek celebrates two decades of creative work, slow fashion and fashion that gives women self-confidence. High-quality fabrics, excellent craftsmanship and sustainable production in Europe have always been the focus – for fashion that bears no time stamp and can bring joy season after season.
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