Our
Ambassadors

Our customer is a woman who doesn’t want to hide herself“, Hoschek explains the philosophy
behind her brand. “She doesn’t dress to blend in, but to stand out
to be – confident, feminine, and above any trend.”

This attitude also characterizes the accompanying anniversary campaign, in which eight ambassadors are featured. At the center: photographer Aida Dapo, Content Creator/Digital Consultant Anastasiia Hryhoruk, investor Eveline Steinberger, model & host Patricia Kaiser, entrepreneur Sabine Schnabel, artist Alexa Feser,
brand expert Natascha Tod and TV star and presenter Silvia Schneider. Each show their
favorites of the current AW25/26 “Everything I Love” collection.

Patricia Kaiser

Patricia Kaiser is model, presenter and entrepreneur. At 41 she looks back on an impressive career and an equally impressive inner strength that she radiates outward.

For Patricia Lenas style is iconic. She has been working with us as a model for many years a collaboration defined by respect admiration and a shared vision:

“Modeling for her and wearing her creations is a privilege every single time. She embodies everything I love: femininity with backbone sensuality with style. For years she has proven that true strength sparkles most beautifully when it’s feminine.”

This attitude connects Patricia and Lena in a special way. Both believe that femininity is a source of strength elegant confident and uncompromisingly authentic.

“Lenas designs embrace femininity giving it a voice and giving us the perfect appearance.”

Patricia associates values such as authenticity confidence and empowerment with Lena Hoschek. For her the brand represents a modern interpretation of femininity powerful independent and inspiring. Equally central is their shared understanding of the importance of uplifting women giving them visibility and creating space for self determination and a strong sense of style.

“We are united by the pursuit of being strong confident and at the same time feminine without compromise. True love for years!”

Eveline Steinberger

From Vienna to Tel Aviv and Munich, Eveline Steinberger is an investment professional, climate-tech entrepreneur, and board member who blends courage, and elegance in everything she does. She represents women who balance leadership, creativity, and social responsibility.

“Fashion, for me, is an expression of attitude. And attitude means showing yourself with style and substance at the same time,” says Eveline Steinberger.

What connects her with Lena Hoschek?
“I admire Lena’s distinct creative signature, her courage to be independent, and her ability to redefine femininity as a strength. Our paths may differ, but we share the drive to make an impact with passion and entrepreneurial spirit.”

For Eveline, Lena Hoschek stands for authenticity, craftsmanship, self-confidence, and empowerment. She sees in Lena a woman who celebrates femininity as a powerful force. Through her own work, Eveline champions the same values: encouraging women to lead with purpose, embrace their individuality, and unite strength with elegance, true to the Lena Hoschek philosophy.

Dr. Sabine Schnabel

We celebrate 20 years of design, craftsmanship, and female power—alongside inspiring personalities who stand for success, passion, and togetherness. One of them is Dr. Sabine Schnabel, an entrepreneur, PR expert, and CEO from Vienna.

“I think it’s great how Lena has built her brand. She stands for fashion from Austria – and we female entrepreneurs must fundamentally stick together and support each other!”, says Dr. Sabine Schnabel.

What connects them with Lena Hoschek?
“The passion for building brands and the love of design!” For Sabine Schnabel, Lena Hoschek embodies values that go far beyond fashion. “Lena Hoschek is Austria’s Vivienne Westwood to me – bold, authentic, and unmistakable.”

As an entrepreneur, she knows how much passion and determination are behind a strong brand. Therefore, it is a special concern of hers to support other women on their way and to make female success stories visible – in the spirit of the Hoschek philosophy: Strong women, soft shapes – and boundless passion for what you love.