“Our customer is a woman who doesn’t want to hide herself“, Hoschek explains the philosophy
behind her brand. “She doesn’t dress to blend in, but to stand out
to be – confident, feminine, and above any trend.”
This attitude also characterizes the accompanying anniversary campaign, in which eight ambassadors are featured. At the center: photographer Aida Dapo, Content Creator/Digital Consultant Anastasiia Hryhoruk, investor Eveline Steinberger, model & host Patricia Kaiser, entrepreneur Sabine Schnabel, artist Alexa Feser,
brand expert Natascha Tod and TV star and presenter Silvia Schneider. Each show their
favorites of the current AW25/26 “Everything I Love” collection.