Opened in 2005, the Lena Hoschek Store Graz is located at Johanneumring 3 in the heart of the city’s historic Old Town, where the brand was first founded. It was here, in her very first atelier, that Lena Hoschek began creating her signature designs, including the iconic ribbon skirts that shaped the brand’s identity.

Rooted in her original vision, the boutique reflects Lena Hoschek’s signature aesthetic, blending 1940s and 1950s influences with traditional craftsmanship and a strong focus on feminine silhouettes. The store presents Prêt-à-Porter styles, the iconic Tradition collection, selected accessories, and exclusive limited edition pieces, available only in-store at one of the two boutique locations.

A visit to Graz offers a unique glimpse into the origins of Lena Hoschek’s world.

Opened in 2021, the Lena Hoschek Flagship Store is located at Seilergasse 16, one of the most renowned side streets just off Vienna’s iconic Graben. As the brand’s flagship location, it represents the heart of Lena Hoschek’s world, bringing her vision into a refined retail space in the city she now calls home.

Designed as a modern vintage boutique, the space reflects Lena Hoschek’s signature aesthetic, blending nostalgic charm with refined craftsmanship and carefully curated interior details. Across two floors, the store presents Prêt-à-Porter styles, the iconic Tradition collection, selected accessories, and exclusive limited edition pieces, available only in-store at one of the two boutique locations.

A visit to the Vienna flagship offers an immersive experience of the brand’s timeless elegance and distinctive identity.