An Eye for the Unexpected

Lena Hoschek often finds inspiration where beauty isn’t obvious at first glance: in unusual colour combinations, in nature in transition, in bygone eras, and again and again in things others might overlook.

For Broken Flowers, her gaze turns to flowers whose bloom has already passed. Wilted and decaying petals become the colour palette: faded rosé tones meet earthy nuances, deep green and, again and again, surprisingly bright neon accents. It is precisely these unexpected contrasts that give the collection its particular tension.

A flower, once broken, learns a deeper way to bloom.

Tradition is our vocabulary, not our boundary.

Find us near you

Store Vienna

Seilergasse 16
AT-1010 Vienna
Tel.: +43 5 0309 200
E-mail: wien@lenahoschek.com
Mon. to Fri.: 10:00–18:00
Sat.: 10:00–18:00

Store Graz

Joanneumring 3
AT-8010 Graz
Tel.: +43 5 0309 300
E-mail: graz@lenahoschek.com
Mon. to Fri.: 10:00–18:00
Sat.: 10:00–17:00

Our Retailers

Outlet Store

Gutenberggasse 17
1070 Vienna
Austria
Tel.: +43 664 88847236
E-mail: outlet@lenahoschek.com
Sat: 11:00–18:00